That decline was overall much less steep than the one reported by the company in the previous week, when, according to BWC, it lost 25.7 percent in sales and 29.5 percent in volume.įormer Anheuser-Busch executive Anson Frericks last month suggested that the weekly release of Bud Light sales data by trade publications was encouraging those calling for a boycott of the beer. The latest industry figures, obtained by Newsweek via Bump Williams Consulting, showed Bud Light suffered a 23.9 percent drop in sales value and a 27.8 percent tumble in volume year-on-year in the week ending May 27. Bud Light boycott is working, Anheuser-Busch ex-executive says.Bud Light sales enter critical phase, former Anheuser-Busch executive warns.Pottery Barn, once a top 3 conservative brand, faces boycott for trans book.business to Constellation Brands in a bid to preserve competition in the American beer market.īud Light's sales have been down for several weeks amid conservatives calling for a boycott of the brand for collaborating with transgender influencer Dylan Mulvaney, who posted an Instagram video on April 1 and said Bud Light had sent her a can with her face on it. regulators forced AB Inbev to sell Modelo's U.S. Its data showed Bud Light sales value represented 9.1 percent of the total market in 2023, compared to Modelo Especial's 8 percent-representing a gap of several hundred million dollars.ĪB Inbev, the brewer's parent company, has owned the bulk of Modelo Especial's makers, Grupo Modelo, since 2013 however to seal that deal, U.S. Longer-term trends show Bud Light remains the top-selling beer brand in America this year so far, according to NielsenIQ. A Bud Light rival has said his company has begun overtaking the beer in sales recently. But what a great position to be in on the beer side."Īnheuser-Busch, the makers of Bud Light, have been approached for comment.Ī six pack of Bud Light sits on a shelf for sale at a convenience store on July 26, 2018, in New York City. "We've been very fortunate that, that's gone a little quicker than we had anticipated. "We thought that would take a little longer," he added. Separate NielsenIQ sales data obtained by Newsweek via industry consultancy firm Bump Williams Consulting showed Modelo Especial's sales were about $341.9 million in the week ending May 27, compared with Bud Light sales of about $298.6 million.īill Newlands, the chief executive officer of Constellation, said the four-week jump had happened "quicker than we had anticipated." Modelo Especial store sales topped $333 million in the four weeks ending May 28, a 15.6 percent rise on the same period last year, compared with Bud Light's $297 million, a 22.8 percent fall, according to Circana/IRI data figures obtained by Newsweek via Constellation Brands, the Mexican beer's U.S. distributor has said, after sales data showed it outsold longtime industry leader Bud Light in recent weeks. Modelo Especial is now "the number one" beer in America, its U.S.
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